martes, 20 de junio de 2017

Chatbot on Marketing


How will messaging change customer service in Tourism Industry?

On tourism industry, the personalized service is a must, and sometimes (most of them) the customer have questions about the detail of the service that we are providing;  chatbots could be really helpful answering this common questions.

As the client is looking to satisfy a necessity of relaxing and/or having a good time along, or with family and friends, having the best experience is the most important, and the more information he/she have before to acquire the service is the best. 

It might impact on the need for human resources (less people needed every time), but it will have a positive impact on the time spent for the customer service people because the will help only on those situations that are very specific or need more detailed assistance, and the client will be happier and more satisfied.

Industries must invest more in this technology (chatbots) instead of investing on websites because the client needs to have more personalized information; on the other hand, the practicality of no deed to change pages or sites to purchase products or service will speed the process.

Conversational Commerce

Is a tool that companies use, to solve any client's question and lead him to the purchase one all the questions are solved without the need to leave the chat or change window to do it. 

Restaurants Chatbot example

Automated Food Ordering Chatbot for Restaurants | KACE Digital from KACE DIGITAL on Vimeo.

Airlines Chatbot demo

Session 2 - Chat Boot

Chatbot is a tool that many companies now use to chat with a client (trough a chat window) giving him answers and information using artificial inteligence.

Whit this tool is not necesary to have a person answering the frequent questions or information needed for a person; some of the chatbots are as advanced as to keep growing on information and keep a conversation with a person making difficult to notice that you are talking with a computer instead of a human.

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